The Ultimate Guide to Trade Show Booths

Blog 101 - Trade Show Example

The Ultimate Guide to Trade Show Booths: Everything You Need To Know


Trade Show Booths are a hidden gem in the business world. Here is everything you need to know about trade show booths and why your company needs one.

What are trade show booth displays?


Trade show booths are vertical columns that companies rent space on for marketing purposes. They can be simple or they can be very impressive. You’ll have to decide what size and style you want. Some companies rent five minutes on a 30-by-30-foot floor and some companies rent the entire floor. What are the benefits of having a trade show booth? There are three major advantages to having a trade show booth: market your business network and build a brand. Trade show booths are a great way for your business to get out in front of attendees and build relationships because there will be a lot of foot traffic. Here’s what you need to know about how trade show booths work: think about the value your company can provide to your market. Are you selling one product or selling a service that’s in high demand?

Trade Show Guide


What to consider when designing your trade show 

booth display


Consider the goals of your company and industry. When designing your booth, consider the research and activities you’re engaging in, and make sure your booth is highlighting them. If your organization is working to solve a problem, a trade show booth is a great way to make that problem tangible. If you’re building brand awareness, a trade show booth could give your booth visitor a chance to get a behind-the-scenes look at how your company works, especially if you’re a smaller company or industry where there’s less competition. Think about your company’s target audience and what you want them to get out of your custom booth. Consider some key features for your booth and think about how the booth design can support the goal of your organization.

When to use a trade show booth display?


In some cases, you need a booth display. It can be for a big client meeting, and it can be for a specific segment of the audience who is interested in what your company sells. This is especially true when you are selling something that isn’t easy to explain through your website or email blasts. An exhibit booth will help you accomplish this. The less the audience has to do, the better. In other cases, your company can “booth-proof” a particular event with tradeshow booth rentals. That could mean renting the booth before your event or after you have already secured your initial lineup of participants. This will save you time, money, and hassle from setting up the booth.

Who should use trade show booth displays?


There are many reasons why you should utilize a booth. Brand Awareness because of the sheer volume of booths at trade shows, people see and remember your company. Having a booth gives your company a chance to promote itself and its products to thousands of people in one location. Incentives with the number of marketing dollars that are spent in trade shows, companies are always looking to differentiate themselves and reward their best customers. Leveraging the power of trade show booths provides the opportunity for companies to offer a great incentive to their loyal customers and one that cannot be given with a check. Brand building all businesses need to create a brand and trade show booths allow a company to project its message and get customers to engage with that brand.

How to create the best trade show booth display


What is a trade show booth display? You probably think of a trade show booth as a big billboard with a graphic that your company uses to advertise, send out a press release, or send customers to your website. The truth is, though, most of your company’s marketing is done through social media or word of mouth. You need a physical presence to make that happen. Trade show booths serve as an essential part of your marketing team. They are there to showcase your company, highlight your products, and advertise to the public through a hanging banner. So let’s take a look at all the ways trade show booths are beneficial for your business. What is a trade show booth made of? While you don’t need to go out and buy an entire booth from a booth manufacturer, you can still rent booths.

Trade Show Booth Pro Tips


Trade show booths are an incredibly cost-effective tool to be used to get your company name out to the public and gain market penetration. If you’re wondering how much a trade show booth space costs, we’re here to help. Our business valuation service allows you to get an estimate of what your company might pay for a booth at your next trade show or convention. One of the things that can make a booth costly to build is the most obvious: your booth will have to be sturdy. These booths are used to hold a large amount of merchandise, and a tear or crack in the material could be costly to your business. Building materials, labor, and professional tradespeople can all play a factor in the price you will pay for your booth.